Spatial data analytics to grow your XR projects

Build, manage and grow your Augmented Reality and Virtual Reality experiences with next generation 3D data insights for Spatial Computing.

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Discover the metrics of human behaviour in Extended Reality

CORTEXR captures human behaviour in XR by analysing billions of data points on spatial movements in 3D space. Your Augmented Reality, Virtual Reality and Metaverse projects deserve an upgrade – from standard analytics designed for 2D web experiences – to measuring Six Degrees of Freedom (6DOF) in spatial environments. An end-to-end data analytics solution with prebuilt dashboards and visualisations to measure, analyse and optimise XR user experiences. No code required.

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Where do people move?

Analyse user journeys with position and pathway scatterplots to measure and optimise behaviour based on the order and priority of events you want to promote.

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What do people look at?

Analyse user attention to content with heatmaps based on the time, sequence and priority of viewed areas to measure and optimise the most important elements.

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How impactful is it?

Analyse user immersion levels with benchmark score across different projects and industry databases to measure and optimise the impact of your experience.

Deliver real-time actionable results to grow your business

"Behavioural data insight delivers the confidence to make strategic business decisions"

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"Spatial data analytics insight proved the performance of AR as an advertising channel"

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"XR combined with behavioural data delivers attention metrics similar to eye tracking"

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"Data analytics on our VR projects has transformed our approach and increased budgets"

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"Attention metrics have transformed VR measurement and increased budgets"

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"Spatial data changed investment into the shopping environment to drive category growth"

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Pringles prove AR ad effectiveness with spatial data analytics

Pringles prove AR ad effectiveness with spatial data.

Case study

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Cadbury drive sales with VR retail data analytics.

Case study

CORTEXR case study Clear Channel optimise adverts with VR attention data

Clear Channel optimise adverts with VR attention data.

Case study

Upgrade from web analytics and eye tracking to spatial data

CORTEXR is specifically built for XR using cognitive science to analyse human behaviour in 3D spatial environments. Give your Extended Reality projects a boost with best-in-class spatial data insights for spatial computing – rather than retrofitting legacy tools.

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Web Analytics

2D screen metrics (Google Analytics etc) don’t measure 3D spatial behaviour.


Eye Tracking

Gaze tracking software isn’t cost effective or scalable across XR devices.

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Heart rate, galvanic skin response, facial coding etc lack scientific evidence.

Manage all your XR projects with agnostic data intelligence

CORTEXR is agnostic of 3D engines and XR development frameworks, 3D content and XR technologies, device hardware and operating systems.  Simply log-in to your dashboard to see real-time data analytics and visualisations on the performance of your projects.


XR Frameworks

Unity, ARKit, ARCore, 8th Wall, A-Frame, Three.js with more being rolled out. 

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XR Technologies

Augmented Reality, Virtual Reality, Mixed Reality and the Metaverse.    

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XR Devices

Mobile (iOS and Android), HMDs (Quest, Hololens etc) and smart glasses. 

Optimise the entire lifecycle of your AR and VR projects

CORTEXR supports a range of XR sectors, from optimising training modules to maximising marketing conversions, by unlocking the wealth of spatial data in AR, VR and Metaverse environments. Our plug and play technology combines Cognitive Science with Artificial Intelligence to give you a powerful dashboard of real-time data analytics at your fingertips. Tapping into this rich data source of human behaviour in Extended Reality enables you to understand your users and optimise experiences to deliver business results.

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Pre testing

Optimise UX before launch, conduct A/B testing and debug issues by observing user navigation of 3D experiences and whether visual/audio cues grab their attention.

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Live monitoring

Measure real-time performance, diagnose unexpected user behaviour and dial-up successful features by optimising navigation of 3D content and impactful attention areas.

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Post analysis

Analyse spatial data by project, scene and object with prebuilt 3D data visualisations to share/export/report results with stakeholders and deliver actionable insights.

Scale spatial data analytics across 3D engines and XR platforms

CORTEXR is designed to work with all 3D engines and XR development platforms via a plug-in to collect sensor data on your projects (no code required). Our intelligence engine processes raw data from handsets and headsets in the cloud and combines this with project metadata and our databases to analyse behaviour. We do the heavy lifting so there’s no impact on the AR, VR or Metaverse experiences you create. Simply log-in to your dashboard to see real-time data analytics and visualisations on the performance of your projects.



Add plug-in to 3D engines and XR platforms to collect sensor data from handsets and headsets. 

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Our intelligence engine analyses real-time spatial data in the cloud using AI and Cognitive Science.    

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View data on all projects to analyse live performance, optimise user behaviours and measure success. 

Industry leading analytics for Extended Reality and the Metaverse

CORTEXR was built by XR developers for XR developers to solve a critical measurement gap in the growth of the industry. Research with Unity, HTC, 8th Wall etc and development with Coca-Cola, WPP, Yahoo etc has fuelled our mission to advance XR industry metrics. Our roadmap of supported platforms, devices, formats and features are based on your feedback with our community of developers shaping the metrics of human behaviour with next generation XR data analytics.

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Analyse spatial behaviour with next gen XR metrics.

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Collect spatial data on all AR/VR headsets/handsets.

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Deploy across 3D engines and XR frameworks.

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Optimise the full lifecycle of all AR/VR projects.

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No code or data analytics experience needed.

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Deliver actionable data insights for your business.


State of the art research into XR measurement with expert interviews and global survey uncovering the type of metrics companies value.

Internet of Behaviour for XR
CORTEXR Blogs page


See the latest announcements, news about XR measurement and featured customer case studies which are driving business impact.


Stay up to date with trends in XR data analytics, new feature releases and get early access to webinars and product roadmap announcements. 

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