Latest XR news and insights on the metrics of human behaviour in Augmented Reality, Virtual Reality and Metaverse experiences.

“AR with behavioural data insight delivers the confidence to make business decisions”

Human Insights, Coca-Cola Europe

“VR with advanced data metrics changed investment decisions to drive category growth”

Shopper Insights, Mondelēz International

“AR with data analytics insight proved the performance of this media channel”

Research & Strategy, Yahoo EMEA

"XR combined with behavioural data delivers attention metrics similar to eye-tracking"

Consumer Insight, Cadbury UK

"Data analytics on our VR projects has transformed our approach and increased budgets"

Research & Insight, WPP UK

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