Blog
Latest XR news and insights on the metrics of human behaviour in Augmented Reality, Virtual Reality and Metaverse experiences.
Add spatial tracking to 3D objects and get results
Add spatial tracking to 3D objects and get results Tutorial showing attention data insights for AR/VR objects Coffee, like spatial computing, is a...
Clear Channel optimise adverts with VR attention data
Clear Channel optimise adverts with VR attention data Outdoor media attention with VR data analytics Clear Channel, the global outdoor advertising...
Actionable insights with AR/VR attention data
Actionable insights with AR/VR attention dataSpatial tracking reveals actionable insights to optimise AR/VR projects Understanding the specific...
Spatial tracking for Apple Vision Pro
Spatial tracking for Apple Vision ProSpatial data analytics ready for the Apple spatial computer The Vision Pro is the Cupertino company’s biggest...
Spatial tracking scales attention metrics in XR
Spatial tracking scales attention metrics in XRWhat is 'attention' and why is it important to the XR industry? ‘Attention’ as a cognitive process...
Cadbury drive sales with VR retail data analytics
Cadbury drive retail sales with VR behavioural data insightsConsumer research with VR retail data analytics Cadbury create VR retail simulations to...
Internet of Behaviour (IoB) implications for XR analytics
Internet of Behaviour (IoB) implications for XR analytics IoB toolkit unlocks human behaviour in XR The Internet of Behaviour (IoB) is a...
Pringles AR ad effectiveness with spatial data analytics
Pringles prove AR ad effectiveness with spatial data analytics Spatial tracking for AR advertising campaigns Pringles ‘Meet Frank the Zombie’...
Unity XR data analytics plug-in released
Unity XR data analytics plug-in released Unity XR data analytics plug-in Creating Extended Reality experiences is one of the best jobs in the...
XR attention metrics to fuel the Metaverse economy
XR attention metrics to fuel the Metaverse economy The attention economy is a fiercely competitive place where consumer brands and media platforms...
XR and Metaverse research into industry metrics
Exclusive XR and Metaverse research into industry metrics Extended Reality and Metaverse research shows the industry is maturing quickly but the...
XR teenager needs Web3 data to grow
XR teenager needs Web3 data intelligence to growExtended Reality (XR) is currently in its teenage phase; growing quickly, full of ideas and ready to...