Blog
Latest XR news and insights on the metrics of human behaviour in Augmented Reality, Virtual Reality and Metaverse experiences.
Pringles AR ad effectiveness with spatial data analytics
Pringles prove AR ad effectiveness with spatial data analytics Case study Pringles ‘Meet Frank the Zombie’ advertising campaign in Europe included...
Unity XR data analytics plug-in released
Unity XR data analytics plug-in released Unity XR data analytics plug-in Creating Extended Reality experiences is one of the best jobs in the...
XR attention metrics to fuel the Metaverse economy
XR attention metrics to fuel the Metaverse economy The attention economy is a fiercely competitive place where consumer brands and media platforms...
XR and Metaverse research into industry metrics
Exclusive XR and Metaverse research into industry metrics Extended Reality and Metaverse research shows the industry is maturing quickly but the...
XR teenager needs Web3 data to grow
XR teenager needs Web3 data intelligence to growExtended Reality (XR) is currently in its teenage phase; growing quickly, full of ideas and ready to...
Clear Channel VR advertising case study
Clear Channel VR advertising case study Project Overview Clear Channel regularly use VR to measure outdoor poster effectiveness by simulating real...
Cadbury VR retail case study
Cadbury VR retail case study Project Overview Cadbury create VR retail simulations to test new ideas and optimise how their product range is...