Latest XR news and insights on the metrics of human behaviour in Augmented Reality, Virtual Reality and Metaverse experiences.
Spatial tracking scales attention metrics in XR
Spatial tracking scales attention metrics in XRWhat is 'attention' and why is it important to the XR industry? ‘Attention’ as a cognitive process...
Cadbury drive sales with VR retail data analytics
Cadbury drive retail sales with VR behavioural data insightsConsumer research with VR retail data analytics Cadbury create VR retail simulations to...
Internet of Behaviour (IoB) implications for XR analytics
Internet of Behaviour (IoB) implications for XR analytics IoB toolkit unlocks human behaviour in XR The Internet of Behaviour (IoB) is a...
Pringles AR ad effectiveness with spatial data analytics
Pringles prove AR ad effectiveness with spatial data analytics Spatial tracking for AR advertising campaigns Pringles ‘Meet Frank the Zombie’...
Unity XR data analytics plug-in released
Unity XR data analytics plug-in released Unity XR data analytics plug-in Creating Extended Reality experiences is one of the best jobs in the...
XR attention metrics to fuel the Metaverse economy
XR attention metrics to fuel the Metaverse economy The attention economy is a fiercely competitive place where consumer brands and media platforms...
XR and Metaverse research into industry metrics
Exclusive XR and Metaverse research into industry metrics Extended Reality and Metaverse research shows the industry is maturing quickly but the...
XR teenager needs Web3 data to grow
XR teenager needs Web3 data intelligence to growExtended Reality (XR) is currently in its teenage phase; growing quickly, full of ideas and ready to...
Clear Channel VR advertising case study
Clear Channel VR advertising case study Project Overview Clear Channel regularly use VR to measure outdoor poster effectiveness by simulating real...
“AR with behavioural data insight delivers the confidence to make business decisions”
Human Insights, Coca-Cola Europe
“VR with advanced data metrics changed investment decisions to drive category growth”
Shopper Insights, Mondelēz International
“AR with data analytics insight proved the performance of this media channel”
Research & Strategy, Yahoo EMEA
"XR combined with behavioural data delivers attention metrics similar to eye-tracking"
Consumer Insight, Cadbury UK
"Data analytics on our VR projects has transformed our approach and increased budgets"
Research & Insight, WPP UK