The metrics of human behaviour in Extended Reality

XR metrics to optimise navigation, attention and immersion levels in 3D environments with a powerful suite of 6DOF data intelligence tools to deliver business results.

Mars logo blue
pringles logo blue
Kantar logo blue
trident logo blue

Enterprise-grade XR metrics for business results 

CORTEXR plug and play solution analyses billions of data points on head, hand and body movements in 3D space so you can track essential 6DOF data on your AR, VR and Metaverse projects. Our intelligence engine processes this rich data source in the cloud so we do the heavy lifting whilst you focus on creating amazing Extended Reality experiences to grow your business. Your personal dashboard pulls together all projects, across all platforms, with a suite of advanced metrics to optimise performance.

CORTEXR position icon

Immersion Index

Total score of user immersion level based on database benchmarks.

CORTEXR position icon

Navigation Position

Scatterplot of user positions based on movement through experience.

CORTEXR pathway icon

Navigation Pathway

Scatterplot of user pathway over time based on order and priority of events.

CORTEXR viewing number icon

View Number

Total number of user visits based on volume of user activity.

CORTEXR scanning icon

 Attention Areas

Amount of user dwell time spent viewing specific areas.

CORTEXR priority icon

Attention Priority

Order of user attention based on sequence and priority of areas viewed.

CORTEXR timeline icon

View Timeline

Daily number of user visits based on volume of user activity.


CORTEXR platform type icon

View Platform

Total number of user visits based on platform and device type.

CORTEXR location icon

View Location

Total number of user visits based on geographical location.

Multiplatform analytics for all your Extended Reality projects

CORTEXR is agnostic of XR platforms, AR/VR formats and mobile/HMD devices so you can analyse all your projects with one suite of metrics to rule them all. This is achieved with a plug-in to collect omnipresent sensor data across handsets and headsets. It’s quick and easy to set-up, doesn’t impact the great experiences you create and it’s super compliant with no sensitive data shared. Simply log-in to your dashboard to measure, analyse and optimise your business objectives. 

Data collection

CORTEXR plug-in for 3D engines and XR development platforms collects sensor data (gyroscope and accelerometer) from handset (iOS, Android, Web) and headset (Quest, Vive etc) devices which is combined with project metadata to track your projects.

XR data collection
XR data analysis

Data analysis

CORTEXR intelligence engine processes spatial data on secure and encrypted AWS servers using Cognitive Science and AI to analyse real-time behavioural data in the cloud which is combined with databases to deliver performance metrics and heatmaps for your Extended Reality projects.

Dashboard metrics

CORTEXR dashboard brings together all the data intelligence on your XR projects in one place so you can track live performance, optimise user behaviours and compare/benchmark projects with reports to prove the value of Extended Reality to your clients. 

CORTEXR dashboard

Supported XR platforms

Unity logo

Unity Editor plug-in ready to deploy across all formats and devices.

8thwall logo

8th Wall is the next product release with more coming in 2023.

CORTEXR roadmap icon

Which plug-ins do you want to prioritise?

Supported XR devices 

CORTEXR mobile icon










Request HMD test


CORTEXR AR glasses icon


Which devices shall we test next?

Supported XR formats



Image Tracking

World Tracking (SLAM)

Object Tracking






360º video


CORTEXR roadmap icon

Not sure about supported formats?



“AR with behavioural data insight delivers the confidence to make business decisions”

Human Insights, Coca-Cola Europe

“VR with advanced data metrics changed investment decisions to drive category growth”

Shopper Insights, Mondelēz International

“AR with data analytics insight proved the performance of this media channel”

Research & Strategy, Yahoo EMEA

"XR combined with behavioural data delivers attention metrics similar to eye-tracking"

Consumer Insight, Cadbury UK

"Data analytics on our VR projects has transformed our approach and increased budgets"

Research & Insight, WPP UK

Ready To Get Started?