Actionable insights with AR/VR attention data Spatial tracking reveals actionable insights to optimise AR/VR projects Understanding the specific areas of an AR or VR experience which get the most attention is essential insight for XR companies and their clients. Are...
Spatial tracking scales attention metrics in XR What is ‘attention’ and why is it important to the XR industry? ‘Attention’ as a cognitive process has played a surprisingly important role in the evolutionary success of humans. Our attentional operating...
XR attention metrics to fuel the Metaverse economy The attention economy is a fiercely competitive place where consumer brands and media platforms fight for user attention. The digital marketing and advertising industry understands this more than most, as it...
