Pringles prove AR ad effectiveness with spatial data analytics Case study Pringles ‘Meet Frank the Zombie’ advertising campaign in Europe included WebAR alongside multiple Yahoo and Xbox digital media to engage their audience. Whilst digital media has established...
Clear Channel VR advertising case study Project Overview Clear Channel regularly use VR to measure outdoor poster effectiveness by simulating real world scenarios and analysing advertising exposure to different poster sizes, locations and creative executions. They do...
Cadbury VR retail case study Project Overview Cadbury create VR retail simulations to test new ideas and optimise how their product range is displayed in store so shoppers choose Cadbury products rather than competitor products. It’s a big deal as shelf layout,...
