Spatial tracking scales attention metrics in XR What is ‘attention’ and why is it important to the XR industry? ‘Attention’ as a cognitive process has played a surprisingly important role in the evolutionary success of humans. Our attentional operating...
XR attention metrics to fuel the Metaverse economy The attention economy is a fiercely competitive place where consumer brands and media platforms fight for user attention. The digital marketing and advertising industry understands this more than most, as it...
Exclusive XR and Metaverse research into industry metrics Extended Reality and Metaverse research shows the industry is maturing quickly but the computing platform shift necessitates questions about the role of XR in people’s lives and how businesses demonstrate...
