Pringles prove AR ad effectiveness with spatial data analytics Spatial tracking for AR advertising campaigns Pringles ‘Meet Frank the Zombie’ advertising campaign in Europe included WebAR alongside multiple Yahoo and Xbox digital media to engage their audience....
XR attention metrics to fuel the Metaverse economy The attention economy is a fiercely competitive place where consumer brands and media platforms fight for user attention. The digital marketing and advertising industry understands this more than most, as it...
Exclusive XR and Metaverse research into industry metrics Extended Reality and Metaverse research shows the industry is maturing quickly but the computing platform shift necessitates questions about the role of XR in people’s lives and how businesses demonstrate...
XR teenager needs Web3 data intelligence to grow Extended Reality (XR) is currently in its teenage phase; growing quickly, full of ideas and ready to take on the world, but perhaps lacking the wisdom and knowledge to know themselves properly. It’s a path well-trodden...